Coming Summer 2024
The Future of Water Filtration
humanity's greatest problems:
simple access to clean drinking water
We believe the water you drink and bathe in every day affects your health more than anything else
We know water is the most essential element for life.
We recognize that water infrastructure and contaminants are getting increasingly worse, and our mission is to protect the health of people across the world today, and for future generations to come.
We believe in creating thoughtful products that reflect our vision for the future and benefit all communities who choose us to serve them.
We are building an ecosystem of products to deliver truly clean water to improve the health of people across the world.
Together, we can change the world. It all begins with water.
There is a water contamination epidemic in the United States
of the US population drinks tap water.
of US water systems tested exceed safe limits for at least 1 carcinogen.
of the US population are estimated to have PFAS chemicals in their water.
Of the US population doesn't yet use a filter for their drinking water.
Our water is getting worse while our government and existing brands are failing to respond
The average U.S. water utility network pipe is 45 years old.
It will take decades and billions of dollars to replace these aging systems that are already leaching contaminants into our water supply.
Legal does not mean safe.
The federally established limits for common contaminants in water are often times 10-100x scientifically established safe limits for contaminants.
Legacy companies in consumer water filtration have not made significant improvements in decades.
Our competitors haven't updated their filter technology in years to stop the contaminants that are in today's water.
Tap water in the United States contains harmful chemicals such as fluoride, lead, arsenic, nitrate, PFAS (forever chemicals), chromium-6, aluminum, uranium, radium, trihalomethane, and more
These contaminants can have serious effects on our health:
Cancers: Testicular, Kidney, Bladder, Rectal, Colon, Brain, Stomach, Thyroid, Ovarian, Liver, and more
Learning Disabilities in Children
Fetal Growth, Development, and Miscarriages
Bone and Muscular Damage
Arthritis, Osteoporosis, Fatigue, Joint-related Problems, and Chronicle issues
Cosmetic Issues: Hair-loss, Pre-mature Aging, and Skin Conditions
The New Water Filtration Ecosystem
Rorra will be a modern and highly-effective set of consumer water filtration products designed to protect families where they consume their water, without requiring additional plumbing.
New Technology: Rorra utilizes propriety filter technology with lab-grade filter media to remove more contaminants than our competitors.
High Quality Materials: High grade stainless steel-dominant designs to minimize the use of plastics and prevent plastic leaching into your water.
Usability: Products that work anywhere and don’t require additional plumbing to implement.