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humanity's greatest problems:
simple access to clean drinking water
We know water is the most essential element for life.
We recognize that water infrastructure and contaminants are getting increasingly worse, and our mission is to protect the health of people across the world today, and for future generations to come.
We believe in creating thoughtful products that reflect our vision for the future and benefit all communities who choose us to serve them.
We are building an ecosystem of products to deliver truly clean water to improve the health of people across the world.
Together, we can change the world. It all begins with water.
of the US population drinks tap water.
of US water systems tested exceed safe limits for at least 1 carcinogen.
of the US population are estimated to have PFAS chemicals in their water.
Of the US population doesn't yet use a filter for their drinking water.
Aging Infrastructure
The average U.S. water utility network pipe is 45 years old.
It will take decades and billions of dollars to replace these aging systems that are already leaching contaminants into our water supply.
Poor Regulation
Legal does not mean safe.
The federally established limits for common contaminants in water are often times 10-100x scientifically established safe limits for contaminants.
Ineffective Solutions
Legacy companies in consumer water filtration have not made significant improvements in decades.
Our competitors haven't updated their filter technology in years to stop the contaminants that are in today's water.
These contaminants can have serious effects on our health:
Cancers: Testicular, Kidney, Bladder, Rectal, Colon, Brain, Stomach, Thyroid, Ovarian, Liver, and more
Learning Disabilities in Children
Fetal Growth, Development, and Miscarriages
Bone and Muscular Damage
Arthritis, Osteoporosis, Fatigue, Joint-related Problems, and Chronicle issues
Cosmetic Issues: Hair-loss, Pre-mature Aging, and Skin Conditions
Rorra will be a modern and highly-effective set of consumer water filtration products designed to protect families where they consume their water, without requiring additional plumbing.
New Technology: Rorra utilizes propriety filter technology with lab-grade filter media to remove more contaminants than our competitors.
High Quality Materials: High grade stainless steel-dominant designs to minimize the use of plastics and prevent plastic leaching into your water.
Usability: Products that work anywhere and don’t require additional plumbing to implement.