Rorra
Countertop
System
Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants.
Advanced Enfinity™ filtration technology, stainless steel, no installation necessary.
THE PROBLEM
Our tap water is contaminated
Over 95% of US water systems tested exceeded safe limits for at least 1 carcinogen. Federal Limits for contaminants in tap water are often 10-100x higher than recommended health guidelines.
Our infrastructure is breaking down
Much of our U.S. tap water delivery infrastructure was built in the early 1900's. Replacing our crumbling water infrastructure is estimated to cost at least $1 trillion over the next 3 decades.
Our daily toxic cocktail
Over 200 million Americans are estimated to have forever chemicals (PFAS/PFOS) in their tap water. Potential health impacts of forever chemicals exposure include fertility issues, weakening the immune system and cancer.
We created Rorra.
What's in your water?
Contaminants in tap water can have many harmful effects on your health.
Enter your email below to find out which toxins and chemicals are in your local tap water.
Water Report
Rorra Countertop
System
Our 2.5 gallon water filtration system is elegantly designed for high performance, lasting durability and ease of use.
Rorra Countertop
System
Our 2.5 gallon water filtration system is elegantly designed for high performance, lasting durability and ease of use.
Advanced Filtration Technology
Our Enfinity™ Filters (Electrokinetic Nanofiber Filtration) significantly reduce a wide spectrum of harmful contaminants.
Stainless Steel Design
Our system is designed to last for decades. We use stainless steel instead of cheaper, and potentially harmful, plastic materials.
No Installation Required
Our system is ready to use out of the box, just fill it up. No installation, electricity, plumbing, or handyman needed.
Our Enfinity™ Filters (Electrokinetic Nanofiber Filtration) significantly reduce a wide spectrum of harmful contaminants.
Our system is designed to last for decades. We use stainless steel instead of cheaper, and potentially harmful, plastic materials.
Our system is ready to use out of the box, just fill it up. No installation, electricity, plumbing, or handyman needed.
The effects of unfiltered tap water can include the following:
Cancer
Fertility Issues
Child Development
Hormone Disruption
Cosmetic Issues
Organ Complications
It is estimated that contaminants in drinking water will contribute to over 100,000 cancer cases for US residents over the course of their lifetime. Common cancers linked to tap water contaminants include bladder, liver, kidney, thyroid, colorectal, ovarian and testicular.
The Environmental Working Group (EWG) has identified 38 contaminants present in US tap water linked to fertility problems. These contaminants can contribute to issues conceiving, natal development, preterm births, decreased birth weight and other adverse outcomes.
Tap water contaminants are especially harmful to children during developmental years. Even low levels of exposure can contribute to nervous system damage, lower IQ, learning disabilities, hyperactivity, and impaired circulatory function.
Contaminants in tap water including forever chemicals, pharmaceuticals and pesticides disrupt hormone function and cause significant biological implications. Atrazine, a dangerous pesticide, has been found in the tap water of more than 30 million Americans.
Chlorine is the most common tap water disinfectant in the US, nearly all tap water contains it. In addition to other contaminants like dissolved metals, they can cause dry skin, acne, eczema, hair issues, scalp irritation, and dental discoloration.
Many contaminants commonly found in US tap water have harmful impacts on vital organs. They can damage the liver, kidneys, brain, heart, lungs, digestive system, and make other diseases worse that rely on these organs.
Electrokinetic Nanofiber Filtration
Ready to go out of the box. No handyman, electricity, or installation required. Just add water.
6.4-inch spout height to easily fit any pint glass underneath.
Our performance indicator system gives you feedback to know when the filter needs to be changed and when you need to add water.
A few years ago we became fascinated with water quality for different reasons. Between raising young children and living in places with known tap water contamination, we’ve become acutely aware of what’s in our water and how it impacts our health and the ones we love.
The name Rorra was inspired by two of our founders' young children, Ro and Rora, who both suffered from eczema with an unknown cause shortly following their births. Turns out, it was due to the harmful substances present in our water.
Rorra is our solution. It’s our collective effort to build innovative, easy to use, and highly effective solutions to deliver exceptionally clean water. We are applying a disruptive, transparent and customer-focused mindset to a space that desperately needs it.
We believe that tap water quality is one of the most important issues facing Americans today. We are committed to giving our customers, and ourselves, more peace of mind in an increasingly polluted world.
Thank you for joining us on this journey.
Brian, Charlie and Jordi
Rorra Co-Founders