Launching 11/21/24 at 11 AM CT

Rorra
Countertop
System

Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants.

Advanced Enfinity™ filtration technology, stainless steel, no installation necessary.

THE PROBLEM

Our tap water is contaminated

Over 95% of US water systems tested exceeded safe limits for at least 1 carcinogen. Federal Limits for contaminants in tap water are often 10-100x higher than recommended health guidelines.

Old Pipe

Our infrastructure is breaking down

Much of our U.S. tap water delivery infrastructure was built in the early 1900's. Replacing our crumbling water infrastructure is estimated to cost at least $1 trillion over the next 3 decades.

Broken Pipes

Our daily toxic cocktail

Over 200 million Americans are estimated to have forever chemicals (PFAS/PFOS) in their tap water. Potential health impacts of forever chemicals exposure include fertility issues, weakening the immune system and cancer.

Toxic Cocktail
Rorra tower
THE SOLUTION

We created Rorra.

An ecosystem of elegant, durable, and highly effective water filtration products — to bring you clean water and peace of mind.
PERSONALIZED WATER REPORT

What's in your water?

Contaminants in tap water can have many harmful effects on your health.

Enter your email below to find out which toxins and chemicals are in your local tap water.

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Rorra Water Report

Water Report

The Product

Rorra Countertop
System

Our 2.5 gallon water filtration system is elegantly designed for high performance, lasting durability and ease of use.

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The Product

Rorra Countertop
System

Our 2.5 gallon water filtration system is elegantly designed for high performance, lasting durability and ease of use.

01

Advanced Filtration Technology

Our Enfinity™ Filters (Electrokinetic Nanofiber Filtration) significantly reduce a wide spectrum of harmful contaminants.

02

Stainless Steel Design

Our system is designed to last for decades. We use stainless steel instead of cheaper, and potentially harmful, plastic materials.

03

No Installation Required

Our system is ready to use out of the box, just fill it up. No installation, electricity, plumbing, or handyman needed.

THE RISKS

The effects of unfiltered tap water can include the following:

It is estimated that contaminants in drinking water will contribute to over 100,000 cancer cases for US residents over the course of their lifetime. Common cancers linked to tap water contaminants include bladder, liver, kidney, thyroid, colorectal, ovarian and testicular.

The Environmental Working Group (EWG) has identified 38 contaminants present in US tap water linked to fertility problems. These contaminants can contribute to issues conceiving, natal development, preterm births, decreased birth weight and other adverse outcomes.

Tap water contaminants are especially harmful to children during developmental years. Even low levels of exposure can contribute to nervous system damage, lower IQ, learning disabilities, hyperactivity, and impaired circulatory function.

Contaminants in tap water including forever chemicals, pharmaceuticals and pesticides disrupt hormone function and cause significant biological implications. Atrazine, a dangerous pesticide, has been found in the tap water of more than 30 million Americans.

Chlorine is the most common tap water disinfectant in the US, nearly all tap water contains it. In addition to other contaminants like dissolved metals, they can cause dry skin, acne, eczema, hair issues, scalp irritation, and dental discoloration.

Many contaminants commonly found in US tap water have harmful impacts on vital organs. They can damage the liver, kidneys, brain, heart, lungs, digestive system, and make other diseases worse that rely on these organs.

Electrokinetic Nanocarbon Filtration
THE FILTER

Electrokinetic Nanofiber Filtration

Our Enfinity™ Filter uses electrically charged nanofibers to target the hardest-to-filter contaminants — from lead and chlorine to microplastics and forever chemicals — for peace of mind from the first pour.
Dramatically improves the taste of your water
Targets PFAS, lead, microplastics & 50+ other harmful contaminants
Filters up to 4 times faster than the competition
Engineered & manufactured in the USA
200 gallon filter life (90 days)
Founders Story
Rorra Handle

A few years ago we became fascinated with water quality for different reasons. Between raising young children and living in places with known tap water contamination, we’ve become acutely aware of what’s in our water and how it impacts our health and the ones we love.

The name Rorra was inspired by two of our founders' young children, Ro and Rora, who both suffered from eczema with an unknown cause shortly following their births. Turns out, it was due to the harmful substances present in our water.

Rorra is our solution. It’s our collective effort to build innovative, easy to use, and highly effective solutions to deliver exceptionally clean water. We are applying a disruptive, transparent and customer-focused mindset to a space that desperately needs it.

We believe that tap water quality is one of the most important issues facing Americans today. We are committed to giving our customers, and ourselves, more peace of mind in an increasingly polluted world.

Thank you for joining us on this journey.

Brian, Charlie and Jordi
Rorra Co-Founders